Hanna Consultant Group

Restaurants: How HCG Can Help

As the owner of a restaurant, you need to keep your profits rather than having them "eaten up." HCG can help you enhance your menu to increased profitability by establishing or improving the following: cost control, operations, marketing, advertising, financial planning and administration.

HCG can assist you in controlling operating expenses and reducing costs thereby yielding profits-if you take the time revise your operations, you can make it happen. HCG puts systems in place to assure profits. Let HCG help you improve the following choices to profitability:

Cost Control

  • Food and liquor portion control
  • Measuring the profitability (or the lack of it) by item served
  • Developing your overhead costs correctly and portioning them to products served
  • Register system check controls


  • Facility design, layout and procedures to improve efficiency
  • Inventory control coordinated with sales forecasting
  • Table turnover methods and procedures
  • Motivation of personnel through performance standards


  • Target market identified and segmented
  • Using mailing lists to reach the right customer profile
  • Maximizing your check averages by utilizing suggestive selling techniques


  • Critiquing of advertising design to capture the customer's attention
  • Evaluating your return on advertising costs
  • Selection procedures and prioritizing of advertising media types

Financial Planning

  • Development of flexible budgets and control of overhead costs
  • Determining breakeven levels and how to lower them
  • Cash flow forecasting and management of cash flow
  • Management information available to measure and control operations and finances


  • Authority and responsibility of key people clearly defined
  • Using "The Share Plan" to give key personnel a piece of the action
  • Business planning for future growth and development
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