Restaurants: How HCG Can Help
As the owner of a restaurant, you need to keep your profits rather than having them "eaten up." HCG can help you enhance your menu to increased profitability by establishing or improving the following: cost control, operations, marketing, advertising, financial planning and administration.
HCG can assist you in controlling operating expenses and reducing costs thereby yielding profits-if you take the time revise your operations, you can make it happen. HCG puts systems in place to assure profits. Let HCG help you improve the following choices to profitability:
Cost Control
- Food and liquor portion control
- Measuring the profitability (or the lack of it) by item served
- Developing your overhead costs correctly and portioning them to products served
- Register system check controls
Operations
- Facility design, layout and procedures to improve efficiency
- Inventory control coordinated with sales forecasting
- Table turnover methods and procedures
- Motivation of personnel through performance standards
Marketing
- Target market identified and segmented
- Using mailing lists to reach the right customer profile
- Maximizing your check averages by utilizing suggestive selling techniques
Advertising
- Critiquing of advertising design to capture the customer's attention
- Evaluating your return on advertising costs
- Selection procedures and prioritizing of advertising media types
Financial Planning
- Development of flexible budgets and control of overhead costs
- Determining breakeven levels and how to lower them
- Cash flow forecasting and management of cash flow
- Management information available to measure and control operations and finances
Administration
- Authority and responsibility of key people clearly defined
- Using "The Share Plan" to give key personnel a piece of the action
- Business planning for future growth and development
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