Retailers: How HCG Can Help
As the owner of a retail business, you need to maximize your profits and minimize your risks. HCG can help you produce quality results by effective application of advanced methods in the following areas: sales, marketing, advertising, overhead control, discounting and administration.
HCG can assist you in controlling operating expenses and reducing costs thereby yielding profits--if you take the time revise your operations, you can make it happen. HCG puts systems in place to assure profits. Some profit-producing arenas that HCG can help you enhance include the following:
Sales/Marketing
- Extensive knowledge of product and product lines
- Focused advertising designed for appeal to customers of highest potential
- Advertising effectiveness feedback
- Sales policies and procedures
- Targeted selling and special sales events
- Daily management of selling activity
Purchasing - Financial Planning/Management
- Cash flow planning and management
- Flexible budget planning
- Establishing breakeven levels
- Establishing overhead costs
- Developing pricing policies
- Developing buying policies and procedures
- Managing inventory with justification
- Establishing credit and collections procedures
- Profit and product scheduling
Administration/Management
- Management authority and responsibility clearly defined
- Organizational relationships that facilitate efficient operation
- Well-defined procedures that specify articulation between organization and between persons
- Profit-based decision making
- Profit-based employee compensation program
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